APRIL 5, 2010

Full News Archive

• Headline: Early Branding in Filmmaking Process. Impact: As branding deals became essential pre-production, the next generation of filmmakers began to create movies that were essentially two-hour commercials. The butterfly effect? We now have a world where product placements are more common than actual plotlines. Imagine a future where Shakespeare's plays include a monologue about the virtues of a certain soda brand.. Fact: Fun fact: The first product placement in a film was in the 1927 movie 'Wings' where a character was seen drinking a certain brand of soda. Apparently, the soda was more memorable than the plot!.
• Headline: Drones Target Al Qaeda in Pakistan. Impact: The drone strikes in Pakistan not only instilled fear in terrorist groups but also kickstarted a global trend of using drones for everything from pizza delivery to celebrity paparazzi. Who knew that an attack strategy could evolve into a new way to ruin your dinner?. Fact: Drones were initially developed for military purposes, but they quickly became the go-to gadget for spying on your neighbor’s BBQ. Priorities, right?.
• Headline: Without Title in Tow, McNabb Sent to Redskins. Impact: McNabb's unceremonious exit from Philadelphia set a precedent for athletes being shipped off like unwanted gifts. The butterfly effect? Now, every time an athlete doesn’t win a championship, they brace themselves for a trade as if they’re a loaf of bread nearing its expiration date.. Fact: Donovan McNabb once said he felt like he was playing for the Eagles and the fans’ acceptance at the same time. Talk about performance pressure! Who knew sports could feel like a family reunion where you're trying to impress your judgmental aunts?.